Digital Experience Monitoring (RUM + Synthetic)
Digital Experience Monitoring (RUM + Synthetic)
Infrastructure teams can have every server showing green and still have users experiencing slowness, errors, or friction that drive them to abandon the product. The reason is simple: traditional monitoring measures system health, not user experience.
Apiwan implements Datadog’s digital experience layer — Real User Monitoring (RUM), Session Replay, and Synthetic Monitoring — to close that gap. The result is complete visibility into what each user actually experiences, with data connecting technical performance to business outcomes.
Who is this service for?
Ideal for organizations that:
- Have business-critical web or mobile applications and need to know whether they’re performing well from the real user’s perspective.
- Receive user complaints that aren’t reflected in their infrastructure or APM dashboards.
- Want to understand the impact of performance on business metrics: conversion, retention, session time, and abandonment rate.
- Need to proactively detect problems before users report them, especially in critical journeys like login, checkout, or onboarding.
- Work with product or UX teams and want technical data to complement user behavior analysis.
What does the service include?
Real User Monitoring (RUM)
Web and mobile application instrumentation We implement the Datadog RUM SDK in web applications (JavaScript, React, Angular, Vue, Next.js) and mobile applications (iOS, Android, React Native, Flutter). Instrumentation follows each framework’s recommended practices, minimizing the impact on frontend performance.
Core Web Vitals and frontend performance metrics We automatically capture the user experience metrics that matter most: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), Cumulative Layout Shift (CLS), and First Input Delay (FID). These are the same indicators Google uses to rank pages — and the ones users perceive directly.
Frontend–backend correlation One of the most powerful capabilities of RUM + APM: when a user experiences slowness in the browser, Datadog lets you see exactly which API call, microservice, or database query is causing the problem — in a single click, without switching tools.
Frontend error analysis Automatic capture of JavaScript errors, network errors (4xx, 5xx), and mobile app crashes, with complete stack traces and user context at the time of the error (device, browser, geolocation, previous action).
Session Replay
User session playback Session Replay records and plays back what the user saw and did during their session: mouse movements, clicks, scrolling, completed fields, and errors encountered. It’s like watching a recording of the user’s screen, but enriched with RUM’s technical data.
UX friction diagnosis Lets you pinpoint exactly where users get stuck, which flows cause confusion, and which errors are affecting the experience — without needing user reports or manually reproducing the issue.
Privacy by design We configure Session Replay with masking of sensitive data (form fields, PII, card numbers) to ensure compliance with privacy policies and regulations such as GDPR or Argentina’s Law 25.326.
Synthetic Monitoring
Proactive testing of critical journeys We configure synthetic tests that simulate a real user’s actions across the business’s most critical flows: login, sign-up, checkout, search, onboarding. These tests run continuously, 24/7, from multiple geographic locations — catching problems before they reach real users.
API Testing API endpoint monitoring: availability, response time, response correctness (status codes, JSON schema, specific values). Essential for organizations exposing APIs to third parties or whose app depends on external integrations.
Private Locations for internal environments For applications that aren’t publicly exposed (staging environments, internal systems, intranets), we implement Synthetic Private Locations — agents deployed within the client’s network that run the same tests from inside the perimeter.
Synthetic–RUM–APM correlation Datadog’s synthetic tests are correlated with APM, so when a test fails, you can jump directly to the backend trace that generated the error — complete diagnosis in seconds.
Connecting to business outcomes
| Technical Metric | Business Impact |
|---|---|
| LCP > 2.5s | Higher bounce rate on page load |
| Checkout error rate | Direct conversion loss |
| API availability | SLA with clients or partners |
| Mobile crash rate | Negative ratings in app stores |
| Login time | First-contact product experience |
